DIGITAL MARKETING STRATEGY 

THE CHALLENGE:

A global rights holder required help in formulating its digital roadmap, detailing the long-term vision for their digital business and how best to execute it.

OUR WORK:

Using our expertise in the digital sport sector, we produced the roadmap requested by our client. Our work specifically covered:

  • Evaluating their existing digital landscape;

  • Benchmarking their digital business with global comparators;

  • Developing a long-term vision and strategy for growing the digital business; and

  • Developing an implementation plan, including technology, capabilities, timeline and detailed next steps for realising their long-term goals.

ACHIEVEMENTS:

Pivot Sport’s work led to the business adopting a full digital growth strategy, with investment and buy-in from all key stakeholders throughout the organisation.

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