We used our big data analytics technology, combined with our digital marketing expertise, to create targeted engagement and monetisation strategies designed to grow the digital business. To achieve this, we:
Extracted, cleansed, processed and collated 200 million sessions for a full year across all devices from the business’s digital assets;
Segmented fans into actionable groups using our unique methodology; and
Developed detailed pricing and content strategies based on the key behaviours of each group.
Our data analysis and digital marketing strategies increased the fan engagement across the business’s digital assets, leading to a significant increase in their global digital revenues.