DIGITAL MARKETING STRATEGY
A global rights holder required help in formulating its digital roadmap, detailing the long-term vision for their digital business and how best to execute it.
Using our expertise in the digital sport sector, we produced the roadmap requested by our client. Our work specifically covered:
Evaluating their existing digital landscape;
Benchmarking their digital business with global comparators;
Developing a long-term vision and strategy for growing the digital business; and
Developing an implementation plan, including technology, capabilities, timeline and detailed next steps for realising their long-term goals.