SOCIAL MEDIA REVENUE GROWTH – CASE STUDY
A company with a social media linked digital platform, based on exclusive access to the world’s top athletes, wanted to quantify the platform’s social media revenue potential.
We carried out a detailed analysis of the digital platform’s social media reach and specifically advised on:
The total potential revenue that could be generated by the digital platform from both social media and subscriptions, including global addressable market;
Strategies and metrics to drive traffic from social media directly to the business’s owned digital platform; and
How to design an analytics system to monitor performance within the platform.